The Influence of Celebrities on the Rise of Lab-Grown Diamonds

AMrThe idea of creating lab-grown diamonds is not a recent concept. Many budding entrepreneurs have long thought of influencing the diamond market and industry since the late 19th century. 

Their plan to grow diamonds in the lab was not successful. It was not until the mid-20th century that scientists were able to successfully grow lab diamonds. However, the popularity of lab-grown diamonds did not initially find favour with diamond engagement rings.

The 21st century has seen an upsurge in the popularity of lab-grown diamonds. This popularity growth is partly due to the many celebrities who have embraced ethical sourcing for diamonds.

The Reasons Why Celebrities Like Lab-Grown Diamond Engagement Rings

1. Celebrities See Themselves As Trendsetters

Always in the public eye, celebrities have been watched for new fashion and jewellery trends. The common public is often greatly influenced by what their favourite stars are wearing.

Many celebrities grow concerned about the environment and how life in general impacts the world we all live in. With this realization, celebrities have sought sustainable and environmental products that protect the environment and do not waste valuable resources.

This attitude has led celebrities to embrace adorning themselves with lab-grown diamonds including lab-created diamond engagement rings. Celebrities can wear these sustainable pieces in public since the lab-grown diamonds are as flawless and beautiful as naturally sourced diamond rings.

2. Celebrities Like The Positive Environmental Impact

Over the decades there have been many celebrities embracing environmental issues. One of those issues has been the invasive and destructive nature of naturally mined diamond rings.

They are against the use and misuse of vital resources that it takes to mine those diamonds. They also oppose where the revenue of the sales of those diamond rings go. They do not like the fact that the revenue is often used to fund revolutions, genocide, or other war efforts.

Protecting the environment has helped them to stop funding these conflicts. They also like the fact that lab-grown diamonds use fewer resources, including water, and reduce carbon emissions.

3. Innovative And Modern Approach To Luxury

This is another factor in the rise of celebrity influence over this industry. Lab-created diamond engagement rings bring the diamond ring industry from the old world into the modern age.

This new way of creating diamond engagement rings appeals to more recent generations for its innovative techniques and sustainable production. The production is also non-invasive and protects the future for everyone.

Old-school production of diamonds has lost favour with the newer generations. They see this natural mining as destructive and not compatible with their lifestyles or points of view.

4. Accessibility Is Key

With the advent of lab-grown diamond engagement rings, celebrities feel that they can obtain the best pieces that fit their glamorous lifestyles more easily than they could with naturally mined diamond rings.

Also, celebrities view the lab-created diamond rings as a symbol of their more inclusive attitudes and lifestyles.

The Influence Of Celebrities Brings Profitability

As Hatton Garden jewellers know, the influence of celebrities enhances their business. They see that celebrities have a large following that can be entered to bring more sales. The mitigating factors in using celebrity influence are immense:

1. More Visibility

Working with the more popular celebrities means a larger audience becomes aware of the benefits of buying a lab-grown diamond ring. This spotlight will attract a higher clientele that wants to be as fashion-forward as their favourite celebrity.

2. Prestige For The Jeweller

This benefit helps build the reputation of many jewellers who are seeking to stand out from their competitors. The diamond industry is a crowded field of businesses that need an edge and working with the right celebrity is seen as obtaining that edge.

Celebrity endorsement also increases the desirability of their fan base to wear luxurious diamonds.

3. A Sales Spike

One of the biggest influences a celebrity has in the sales of lab-grown diamonds is that, they will help increase sales. Their fan base is ready to buy whatever the celebrity endorses and the rush produces a nice spike in sales.

When the celebrity endorses the lab-grown diamond engagement rings, Hatton Garden shops will see a rise in sales of their lab-grown diamonds.

4. Long-Term Trust & Brand Value

Partnering with a celebrity not only brings a rise in prestige for the jeweller, it also helps build a bond between the shop and the customer. The latter sees celebrity involvement and immediately associates quality, trust, and prestige with the brand, raising its value.

The Influence Of Celebrities On The Rise In Popularity Of Lab-Grown Diamonds

Beyond advertising, the celebrity class has taken steps to enhance the prestige of lab-created diamond engagement rings. One member, Leonardo DiCaprio, has invested in diamond-producing companies as long as they use eco-friendly methods to grow those diamonds.

Other celebrities, for example, Emma Watson and Rihanna have made public statements by wearing ethically sourced lab diamonds. Their public display has shown their audience that one can be ethical while still looking and living a luxurious lifestyle.

These celebrities and others have continually showcased how glamour is not sacrificed when one opts for an ethical and sustainable sourced diamond. All of these efforts have influenced the popularity of lab-created diamonds and driven sales higher.

Mouza Hatton Garden Engagement Rings

The best Hatton Garden jewellers will have a variety of styles and a large selection of both naturally sourced and lab-sourced diamond rings. At Mouza, our selection of both diamond engagement rings is second to none. They are created by some of the finest craftsmen in the world.

To see our fine selection and talk to our experts, schedule your appointment with us today. We are happy to guide you to the best ring design that fits your lifestyle and values. 

There is no doubt that you will find that perfect lab-created diamond engagement ring that symbolizes your love and commitment in our collection.